Apple Delays Siri AI Launch in EU Over Digital Markets Act Compliance Dispute
Apple announced on June 8 that it will not launch its redesigned Siri AI assistant in the European Union as part of iOS 27 and iPadOS 27, citing regulatory disagreements with the European Commission. The dispute centers on the EU's Digital Markets Act (DMA), which Apple says requires it to give virtual assistants direct access to private user data without adequate privacy protections. The delay represents another major clash between Apple and EU regulators over tech regulation, though the company says it will continue engaging with authorities to find a path forward.
Apple announced it will withhold its newly redesigned Siri AI from EU users, marking a significant standoff with European regulators over the Digital Markets Act. The company proposed an EU-specific solution it claims would comply with the DMA while protecting user privacy by limiting data access, but the European Commission rejected all suggestions over several months. Apple's senior vice-president of software engineering, Craig Federighi, stated the company views the regulators' interpretation as "extreme," arguing it would require exposing users' private data without essential protections. The European Commission countered that nothing in the DMA prohibits Apple from introducing the product, and that the decision not to launch is Apple's alone. The redesigned Siri, unveiled on June 8, can answer questions by accessing information on users' screens, messages, emails, and photos. The feature will be available to developers for testing and to users in other regions later in 2026, but will not come to EU iPhones, iPads, or Apple Watches. This conflict is the latest in a series of disputes between Apple and EU authorities over DMA compliance, including disagreements over app store payments and alternative app marketplaces.
What different sources said
- The Straits TimesCenter
Apple delays Siri AI for iPhone users in the EU, says regulators refusing to engage
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