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No, Hockney's £70 Million Sale Was Not a Lasting Record — It Was Broken Six Months Later

The £70 million sale in 2018 was a record price for a living artist

The argument in brief

The claim that David Hockney's 2018 sale set the record price for a living artist is misleading. While it was a record at the time, Jeff Koons' 'Rabbit' sold for $91.1 million at Christie's in May 2019, breaking it within six months. Calling it 'the record' without that context gives a false impression of permanence.

The numbersRecord Auction Prices for Living Artists (USD millions)

Data: Christie's Auction Records / Artnet

Why it spread

Auction records make for irresistible headlines. They are easy to share, easy to remember, and carry a sense of historic weight. Most people never see the follow-up story when a record falls, so the original claim keeps circulating long after it has been overtaken by events.

In November 2018, David Hockney's 'Portrait of an Artist (Pool with Two Figures)' sold at Christie's for $90.3 million — roughly £70 million — and headlines rightly called it a record for a living artist at auction. The problem is how that record has since been talked about. Describing it simply as 'the record' implies it still stands. It does not.

Less than six months later, in May 2019, Jeff Koons' sculpture 'Rabbit' sold at Christie's for $91.1 million, surpassing Hockney's figure and becoming the new benchmark. Both the BBC and Artnet reported this clearly at the time. The Hockney sale was a record — briefly. Presenting it as the definitive high-water mark erases what happened next.

To be fair to the original claim, it was technically accurate on the day of the sale. The Guardian confirmed as much in November 2018. The misleading part is not the number itself but the missing word: 'temporary.' Records in the art market move, and a six-month reign is a short one.

It is also worth noting that private sales — deals struck outside of public auctions — may have exceeded both figures without ever being disclosed. Auction records only capture what happens on the public market, so even the Koons figure may not represent the true ceiling for a living artist's work.

This kind of claim spreads because superlatives are sticky. 'Record price' is a simple, exciting fact that travels fast and rarely gets a correction attached to it. When you see auction record claims, always check the date and ask whether the record has since been broken — in the art world, it often has.

Sources

  • Christie's Auction Records

    David Hockney's 'Portrait of an Artist (Pool with Two Figures)' sold for $90.3 million (approximately £70 million) in November 2018, setting a record for a living artist at auction at that time.

  • Jeff Koons 'Rabbit' Sale - Christie's 2019

    Jeff Koons' 'Rabbit' sold for $91.1 million in May 2019, surpassing Hockney's record and becoming the new record for a living artist at auction, meaning Hockney's record was broken within months.

  • The Guardian - Hockney Record

    The Guardian confirmed the Hockney sale set a record for a living artist at the time of the November 2018 auction, but this was subsequently surpassed.

  • BBC News - Koons Rabbit Sale

    BBC reported in May 2019 that Jeff Koons' 'Rabbit' broke Hockney's record, selling for $91.1 million and becoming the most expensive work by a living artist ever sold at auction.

  • Artnet News

    Artnet confirmed that the Koons 'Rabbit' sale in 2019 superseded the Hockney record, clarifying that the Hockney £70 million sale was only a temporary record for a living artist.

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