Women's Champions League Sets New Viewership Records in 2025/26 Season
The Women's Champions League achieved record viewership in the 2025/26 season, with more than 39.7 million viewers before the final and expected total reach of at least 44.5 million, according to UEFA. The competition was broadcast in 207 territories with 30 free-to-air partners showing the final, the widest distribution to date. The surge reflects growing interest in women's club football and improved competitive balance under the revamped format.
UEFA reported that the Women's Champions League experienced significant audience growth in the 2025/26 season, with viewership more than doubling from the previous year. Pre-final viewership reached 39.7 million across the competition, with total expected reach of at least 44.5 million including the final. The competition achieved unprecedented broadcast reach, with matches shown in 207 territories and 30 free-to-air partners broadcasting the final—the most widely available title match in the competition's history. Social media engagement also surged, with 947 million video views (up 50 percent year-on-year), 1.49 billion impressions (up 44 percent), and 52 million engagements (up 16 percent). UEFA attributed part of the growth to improved competitive balance, with 49 percent of matches decided by a single goal or draw and 33 percent featuring comebacks. The season concluded with Barcelona defeating Olympique Lyonnais in a sold-out final at Oslo's Ullevaal Stadion on May 23.
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Women’s Champions League hits new audience benchmark, says UEFA
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