Virat Kohli Named India's Most Valuable Celebrity with Rs 3,542 Crore Brand Value
Virat Kohli has topped Fortune India and Interbrand's first-ever Most Valuable Celebrities list with a brand value of Rs 3,542 crore, beating Shah Rukh Khan and Priyanka Chopra Jonas. The ranking measures celebrity brand value based on engagement, trust, affinity, distinctiveness and influence. The assessment highlights how Kohli's social media presence, fan connection, and fitness-focused endorsements have established him as India's most valuable celebrity brand.
In the inaugural Fortune India-Interbrand Most Valuable Celebrities list, cricket star Virat Kohli has been ranked as India's most valuable celebrity with a brand value of Rs 3,542 crore. The ranking, developed through a partnership between Fortune India and global brand consultancy Interbrand, evaluates celebrities across multiple dimensions including engagement, trust, affinity, distinctiveness and overall influence. Kohli's top position is attributed to his substantial social media following, strong fan connection, and consistent image as a high-performance athlete, along with his strategic focus on health and fitness-related endorsements. Shah Rukh Khan ranks second with Rs 3,017 crore, benefiting from his long-standing brand partnerships including a 25-year association with Hyundai, while Priyanka Chopra Jonas ranks third with Rs 2,507 crore, credited to her multifaceted career as actor, entrepreneur, investor and producer. The top 10 list also includes MS Dhoni, Ranveer Singh, Akshay Kumar, Amitabh Bachchan, Sachin Tendulkar, Alia Bhatt and Allu Arjun, representing a mix of cricket, Bollywood and regional cinema personalities.
What's missing
The specific methodology used by Interbrand to calculate brand values and assign weightings to the five evaluation criteria (engagement, trust, affinity, distinctiveness, influence) is not detailed. Additionally, the time period over which the study was conducted and whether this ranking will be updated annually are not specified.
What different sources said
- Times of IndiaCenter
Virat Kohli beats SRK, Priyanka Chopra to become India's most valuable celebrity
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