Veteran PR Executive Adam Keen Launches Agenda Collective, New Full-Service Entertainment Firm
Adam Keen, a former co-head of global film PR at Amazon MGM Studios and veteran of Warner Bros. and MGM, has launched Agenda Collective, a full-service entertainment PR firm with offices in Los Angeles and New York. The firm was built out over the past year following Keen's departure from Amazon MGM Studios in September 2025, and already counts clients such as A24, Lionsgate, Neon, and Searchlight Pictures. The launch signals a broader trend of senior studio publicists moving to independent ventures to offer more personalized, campaign-driven representation.
Adam Keen, who spent three decades in entertainment publicity at major studios including Amazon MGM Studios, Warner Bros. Pictures, MGM/United Artists, Overture Films, and Broad Green Pictures, has officially launched Agenda Collective, a bicoastal PR firm headquartered in Los Angeles and New York. Keen departed his role as co-head of global film PR at Amazon MGM Studios in September 2025 and spent the following months assembling a senior team and client roster before going public with the venture. Joining him as vice presidents are Emily Teichner, Natalie Petozzi, and Kevin McAlpine, all experienced publicists with backgrounds at firms including Ginsberg Libby, ID-PR, Strategy PR, and Entertainment One. The firm's existing client list includes studios and platforms such as A24, Artists Equity, CBS, Focus Features, IFC, Lionsgate, Mattel Studios, Neon, Roku, Searchlight Pictures, STX Entertainment, and WME. Agenda Collective has already contributed to campaigns for titles including Backrooms, Ready or Not 2: Here I Come, Jury Duty Presents: Company Retreat, and John Candy: I Like Me. Keen's own campaign credits span high-profile franchises and films including Crazy Rich Asians, Gravity, the Harry Potter and Bond franchises, and the DC universe. In a statement, Keen said the firm was built to be 'collaborative, personal and driven by impact,' reflecting his desire to move away from large studio structures.
What's missing
Neither source specifies the firm's fee structure, the number of full-time staff beyond the four named executives, or whether Agenda Collective is operating as an independent LLC or under any existing holding company.
What different sources said
- VarietyCenter
Veteran PR Executive Adam Keen Launches Agenda Collective
- The Hollywood ReporterCenter
Former Amazon MGM Studios and Warner Bros. PR Executive Adam Keen Launches Agenda Collective
Related
David Hockney, Celebrated British Artist, Dies at 88
British artist David Hockney has died at the age of 88, prompting reflection on his prolific career and his final creative years spent in Normandy, France. Known for his iconic California swimming pool paintings, Hockney spent the Covid-19 lockdowns in rural France, producing 220 iPad drawings that were exhibited as a 91-metre-long frieze at the Musée de L'Orangerie in Paris. His death marks the loss of one of the most influential and technically adventurous artists of the 20th and 21st centuries.
America at 250: Conservative Voices Debate the State of Higher Education and Shared Culture
Two opinion pieces published ahead of America's 250th anniversary argue that foundational American ideals are under threat — one focusing on the ideological drift of universities away from merit and civic education, the other on the erosion of a common national culture that once bridged class divides. Both pieces are written from a conservative perspective and appear in right-leaning outlets. The arguments reflect a broader debate about what American institutions should preserve or restore as the nation marks a major milestone.
North Melbourne Holds On for One-Point Win Over West Coast as Waterman Hits the Post in Final Seconds
North Melbourne defeated West Coast Eagles 10.14 (74) to 10.13 (73) at Optus Stadium on Saturday, with Eagles forward Jake Waterman hitting the post from a set shot with 42 seconds remaining. The Kangaroos led by 20 points early in the final quarter before West Coast kicked the last three goals in a dramatic fightback driven by Jobe Shanahan. The result leaves West Coast at 4-10 heading into the bye, while North Melbourne improves to 6-7 and remains in the wildcard race.