Veteran PR Executive Adam Keen Launches Agenda Collective, New Full-Service Entertainment Firm
Adam Keen, a former co-head of global film PR at Amazon MGM Studios and veteran of Warner Bros. and MGM, has launched Agenda Collective, a full-service entertainment PR firm with offices in Los Angeles and New York. The firm was built out over the past year following Keen's departure from Amazon MGM Studios in September 2025, and already counts clients such as A24, Lionsgate, Neon, and Searchlight Pictures. The launch signals a broader trend of senior studio publicists moving into independent ventures to offer more personalized campaign services.
Adam Keen, who spent three decades in entertainment publicity at major studios including Amazon MGM Studios, Warner Bros. Pictures, and MGM/United Artists, has officially launched Agenda Collective, a bicoastal PR firm headquartered in Los Angeles and New York. Keen departed his role as co-head of global film PR at Amazon MGM Studios in September 2025 and spent the following months assembling a senior leadership team and client roster before going public with the venture. Joining him as vice presidents are Emily Teichner, Natalie Petozzi, and Kevin McAlpine, all experienced publicists with credits spanning major studio films, prestige television, and awards campaigns. The firm's existing client list includes A24, Artists Equity, CBS, Focus Features, IFC, Lionsgate, Mattel Studios, Neon, Roku, Searchlight Pictures, STX Entertainment, and WME, with campaign contributions on titles such as 'Ready or Not 2: Here I Come,' 'Jury Duty Presents: Company Retreat,' and 'John Candy: I Like Me.' Keen's own career credits include campaigns for 'Crazy Rich Asians,' 'Gravity,' 'Air,' and franchises including Harry Potter, James Bond, and the DC universe. In a statement, Keen described the firm as built with intention to be 'collaborative, personal and driven by impact,' contrasting the boutique model with his prior work inside large global organizations.
What's missing
Neither source specifies the size of Agenda Collective's full staff beyond the four named principals, nor do they detail the firm's fee structure or business model relative to competitors in the entertainment PR space.
What different sources said
- VarietyCenter
Veteran PR Executive Adam Keen Launches Agenda Collective
- The Hollywood ReporterCenter
Former Amazon MGM Studios and Warner Bros. PR Executive Adam Keen Launches Agenda Collective
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