UTA Assembles 70+ Creators and Celebrities for Expanded Cannes Lions Presence
UTA talent agency is hosting an expanded slate of over 70 creators, celebrities, and brands at the Cannes Lions International Festival of Creativity (June 22-26), including a revamped UTA Beach facility with a Creator Lounge and podcast studio. The activation reflects the entertainment industry's growing focus on creator talent and their perceived authenticity for brand partnerships. The move underscores how agencies are positioning themselves at the intersection of talent, brands, and innovation as marketers increasingly seek to tap into creator audiences.
UTA is mounting a significant presence at Cannes Lions with notable participants including Priyanka Chopra Jonas, Mel Robbins, Paris Hilton, MrBeast CEO Jeffrey Housenbold, Karlie Kloss, Don Lemon, and Draymond Green headlining main stage conversations. The agency's expanded UTA Beach facility will feature a Creator Lounge and podcast studio designed to support its media clients across multiple sectors including sports, fashion, food, lifestyle, and news. The slate includes over 70 creators and personalities such as Keith Lee, David Dobrik, Colin & Samir, and Nigel Sylvester. UTA CEO David Kramer stated the expanded presence reflects the agency's evolution and opportunity at the intersection of talent, brands, and innovation. The activation also includes an exclusive executive soirée with Ludacris and DoorDash Ads, and invitation-only executive salons for relationship-building.
What different sources said
- VarietyCenter
Mel Robbins, Ludacris, Paris Hilton, Priyanka Chopra Jonas and More Than 70 Creators Set for UTA’s Cannes Lions Slate
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