Secretlab Launches Atlas Task Chair to Expand Beyond Gaming Market
Gaming chair manufacturer Secretlab has unveiled the Atlas, its first dedicated task chair designed for the home office market, moving beyond its flagship Titan Evo gaming chair line. The Atlas features ergonomic design elements including proprietary cold-cure foam and integrated springs that automatically adapt to the user's posture without manual lumbar adjustments. The move represents Secretlab's strategic expansion into the competitive office furniture market where it will compete with established brands like Herman Miller and Boulies.
Secretlab, known for its popular Titan Evo gaming chairs, has introduced the Atlas as its first task chair specifically designed for home office use. The chair was developed using ergonomic research and pressure mapping data, featuring a backrest with proprietary cold-cure foam and integrated springs that automatically adjust to the user's natural curve. According to the company's head of product development, the design intentionally avoids excessive lumbar support, which the company claims can cause strain and hypertension over time. The Atlas offers adjustable height, rotatable armrests, and adjustable seat depth, but notably lacks manual lumbar adjustment controls. Priced starting at $499 USD (£399 GBP), the chair comes in business-appropriate colors and finishes including Hybrid Leatherette and SoftWeave Plus Fabric, reflecting Secretlab's understated aesthetic approach compared to other gaming chair manufacturers.
What's missing
The article does not discuss pricing comparison with direct competitors like Herman Miller or Boulies, nor does it address market demand data or whether Secretlab has the distribution channels and brand recognition to compete effectively in the traditional office furniture market. Additionally, there is no mention of warranty, return policies, or customer reviews from actual users of the Atlas.
How coverage differed
TechRadar's coverage is favorable and detailed, emphasizing the chair's ergonomic innovations and Secretlab's design philosophy. The source provides hands-on experience from the reviewer and direct quotes from company leadership, presenting the product launch as a logical expansion rather than questioning market positioning or competitive challenges.
What different sources said
- TechRadarCenter
Secretlab's already perfected the gaming chair — and now it's going for the home office market with its new Atlas model
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