Rachel Mansfield's Cadootz Organic Kids Crackers Launches in All Target Stores
Cadootz, an organic kids cracker brand founded by content creator Rachel Mansfield and her husband Jordan Carpenter, has launched in all Target stores nationwide as its first retail partner, six months after its January 2026 online debut. The brand focuses on simple, higher-quality ingredients without artificial flavors, addressing what Mansfield saw as gaps in existing children's snack options. The launch represents a significant milestone for the startup, which raised over $3 million and sold out on its first day of online sales.
Cadootz, a new organic snack brand co-founded by Rachel Mansfield, a cookbook author, recipe developer, and content creator with a substantial social media following, has entered all Target stores nationwide as its first retail partnership. The brand offers bite-sized crackers in Cheddar, Sea Salt, and Ranch flavors, along with exclusive pre-portioned snack packs at Target for three months. Mansfield and co-CEO husband Jordan Carpenter developed the product over three years with backing from Selva Ventures and their own investment firm, Grt Sht Ventures, raising over $3 million. The brand launched online in January 2026 and sold out the same day. Mansfield's motivation stemmed from frustration with existing children's snacks, which she felt contained empty calories, seed oils, and insufficient protein. The crackers use real seasonings like garlic powder, onion powder, and rosemary extract rather than artificial flavors.
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Rachel Mansfield’s Cadootz Kids Crackers Launches In All Target Stores As Its First Retail Partner Six Months Into Launch
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