Mercedes-Benz Celebrates 140 Years with Global Convoy, Opens Studio in Singapore
Mercedes-Benz brought three new S-Class sedans to Singapore as part of its "140 Years. 140 Places." global convoy marking 140 years since Carl Benz's 1886 automobile patent. The convoy has traveled over 35,000km across 20 countries and will continue to Australia before returning to Stuttgart in October. The Singapore stop also announced the opening of Mercedes-Benz Studio Singapore at Gardens by the Bay, a new experiential space for launches and community events rather than traditional retail.
Mercedes-Benz marked its 140th anniversary by launching a global convoy featuring the new S-Class sedan, which departed in January 2026 and has now reached Singapore after traveling more than 35,000 kilometers across six continents and 20 countries. The convoy will visit 140 symbolic destinations worldwide, with the Singapore stop representing the conclusion of its Asian leg before continuing to Australia and returning to Stuttgart in October. Alongside the convoy's arrival at Gardens by the Bay, Mercedes-Benz announced the opening of Mercedes-Benz Studio Singapore, a year-long public-facing space designed for product launches, collaborations, and community events rather than conventional retail transactions. The S-Class was chosen for the mission due to its historical association with cultivated power and prestige. The Studio concept reflects a broader industry shift toward experiential, community-oriented spaces that position luxury brands as lifestyle destinations rather than purely transactional retail environments.
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- Channel NewsAsiaCenter
Mercedes-Benz marks 140 years of the automobile as new S-Class arrives in Singapore
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