Insta360 Luna Ultra 8K Gimbal Camera Now Available in US for $770

Insta360 has officially launched the Luna Ultra, its first handheld stabilized gimbal camera, in the US at $769.99 through its own store, Amazon, Best Buy, and B&H. The dual-lens camera features a 1-inch 8K primary sensor with a Leica Summicron lens and a secondary 1/1.3-inch telephoto sensor, along with a detachable 2-inch OLED touchscreen that functions as a wireless remote up to 20 meters away. The launch is strategically timed as DJI's competing Osmo Pocket lineup remains unavailable in the US following FCC equipment authorization restrictions, giving Insta360 a significant market opening.
Insta360's Luna Ultra arrives as the company's first entry into the compact gimbal camera segment, directly targeting the market DJI has dominated with its Osmo Pocket series. The camera pairs a 1-inch 8K sensor with a Leica Summicron f/1.8 lens capable of 8K video at 30fps with Dolby Vision and 10-bit I-Log, while a secondary 1/1.3-inch telephoto camera offers f/2.0 aperture, 6x lossless zoom, and up to 12x digital zoom across five focal lengths. Its standout hardware feature is a detachable 2-inch OLED touchscreen that doubles as a wireless monitor and camera controller with a built-in microphone, operable up to 20 meters from the main unit — a capability absent from DJI's Pocket cameras. The system is powered by a triple-chip architecture including a Qualcomm 4nm AI processor, enabling Deep Track 5.0 subject tracking, 4K120fps slow motion, and a PureVideo low-light mode. With 47GB of built-in storage, a 1,550mAh battery rated for four hours, and microSD expansion up to 1TB, the Luna Ultra is available in Cosmic Black and Stellar White; a Creator Bundle with additional accessories is priced at $969.99. Early hands-on impressions from reviewers are mixed, with praise for the zoom versatility and detachable screen but criticism of the user interface, focus reliability, and ergonomics compared to the DJI Osmo Pocket 3.
What's missing
No source provides independent lab-verified image quality comparisons between the Luna Ultra and DJI Osmo Pocket cameras; early reviewer impressions are preliminary and full reviews were not yet published at launch.
How coverage differed
Newsweek framed the launch with notable emphasis on the competitive and geopolitical advantage Insta360 gains from DJI's US market exclusion due to FCC restrictions, characterizing the timing as a calculated strategic move. The Verge included a hands-on reviewer's candid skepticism — noting the Luna Ultra is not yet preferred over the older DJI Osmo Pocket 3 due to usability issues — offering a more tempered consumer perspective compared to the largely specification-focused and promotional framing of most other outlets.
What different sources said
- PetaPixelCenter
Luna Ultra: Insta360 Finally Reveals Full Details of the Leica-Branded Gimbal Camera
- NewsweekCenter
Insta360’s Leica-Engineered Luna Ultra Shoots 8K With a Detachable Screen
- TechRadarCenter
Insta360 unveiled its dual-lens Luna Ultra 8K vlogging camera early — here’s how its pricing and handling compares to the DJI Pocket 4
- HypebeastCenter
Insta360's Luna Ultra 8K Gimbal Camera Debuts With Co-Engineered Leica Lens System
- EngadgetCenter
Insta360's Luna Ultra Takes On DJI's Osmo Pocket Gimbal Cameras
- GSMArena.comCenter
Insta360's answer to DJI's Osmo Pocket 4P is here and it's called the Luna Ultra - GSMArena.com news
- The VergeLeft
Insta360’s Luna Ultra 8K stabilized camera is now available in the US
- Gadgets 360Center
Insta360 Luna Ultra Unveiled With Leica-Tuned Cameras, 2-Inch Detachable OLED Screen: Price, Features
- DC RainmakerCenter
Insta360 Luna Ultra vs DJI Pocket 4: Best Footage Comparison?
- openPR.comCenter
PocketVlogger Connects Creator Economy Surge to best pocket vlogging camera for content creators
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