Horror Film 'Obsession' Sparks Merchandise Frenzy for Fictional 'One Wish Willow' Item
The novelty item featured in Focus Features' horror film 'Obsession' sold out in 12 hours, with inventory estimated in the thousands, and resellers now listing them on eBay and Etsy for prices ranging from $24.98 to $599.99. The film, directed by YouTube personality Curry Barker, has become a box office phenomenon, earning $225 million globally and becoming Focus Features' most successful release ever. The merchandise craze demonstrates the film's cultural impact and the power of product placement in driving fan engagement and secondary market sales.
Focus Features' horror film 'Obsession,' directed by YouTube personality Curry Barker, has generated unexpected merchandise demand for the One Wish Willow, a fictional novelty item central to the film's plot. When Focus stocked the official online store with the items priced at $6.99 each (limited to three per customer), inventory sold out within 12 hours on two separate restocking occasions in April and May. With an estimated several thousand units in circulation, resellers have capitalized on the scarcity, listing the items on secondary markets like eBay and Etsy at dramatically inflated prices ranging from under $4 to nearly $600. The film itself has become a certified box office phenomenon, earning $225 million globally on a $750,000 budget after Focus acquired it from the Toronto International Film Festival for $15 million. Director Barker intentionally leveraged the One Wish Willow as a marketing centerpiece, even involving his mother in designing the packaging, and has expressed interest in expanding the concept into an anthology television series. The merchandise success has also benefited real-world locations featured in the film, with the Green Man metaphysical shop in Burbank—where the protagonist purchases the item in the movie—reporting tripled business.
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- The Hollywood ReporterCenter
‘Obsession’ Success Created Fan Frenzy for One Wish Willows — But The Magic Merch is Sold-Out
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