Gwyneth Paltrow Stars in Advertising Campaign for Luxury Israeli Real Estate Development
Award-winning actress Gwyneth Paltrow is the face of a new advertising campaign for 51 Park, a luxury residential development in Herzliya, Israel. The video, filmed in New York by a Tel Aviv agency, shows Paltrow in a high-rise apartment promoting the benefits of living near a park. The two 51-story towers are being developed by Israeli real estate group Aviv Melisron next to Herzliya Park, a 173-acre public park.
Gwyneth Paltrow has been hired to front an advertising campaign for 51 Park, a luxury residential development in Herzliya, Israel. In the commercial, filmed in New York by Tel Aviv-based agency WhyWorry, Paltrow is depicted waking up in a high-rise apartment, exercising, and preparing for her day while narrating the appeal of living adjacent to a park. The campaign includes a playful exchange where a driver initially assumes she means New York before she clarifies she is referring to Herzliya, Israel. The development consists of two 51-story towers being built by Israeli real estate group Aviv Melisron next to Herzliya Park, a 173-acre park on former agricultural land. The Times of Israel notes that Paltrow, who is married to Jewish TV producer Brad Falchuk, has previously discussed her Jewish heritage and expressed support for hostages taken on October 7, 2023.
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- Times of IsraelCenter
Gwyneth Paltrow lends her face to Herzliya real estate project
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