Grimes and Warner Music CEO Argue Humans Must Remain Central to Music Despite AI Advancement
At Fortune's Brainstorm Tech conference, Grimes and Warner Music Group CEO Robert Kyncl discussed the future of music in an AI-driven era, both emphasizing that human storytelling and creativity remain essential. Grimes has already embraced AI through her Elf.Tech program, which allows others to use her voice for a 50% royalty split, while major record labels have sued AI music companies over copyright infringement. Both speakers argued that mastery of narrative and the humanities will become increasingly valuable as AI-generated music becomes more prevalent.
Grimes and Warner Music Group CEO Robert Kyncl appeared together at Fortune's Brainstorm Tech conference in Aspen, Colorado to debate the future of music in the age of AI. While acknowledging that AI can generate music, both speakers emphasized that human connection, storytelling, and creative interpretation remain irreplaceable. Kyncl predicted that an oversupply of AI-generated content will drive audiences to seek out authentically human-created work, while Grimes encouraged artists to adopt a philosophical and poetic approach to their craft. Grimes has already implemented this philosophy through Elf.Tech, an AI software program launched in 2023 that allows others to use her vocal likeness in exchange for a 50% split of master recording royalties. The discussion occurs amid significant industry tension, including major record labels' 2024 lawsuits against AI music companies Suno and Udio for copyright infringement, though Warner later settled with both companies in 2025. Both speakers concluded that storytelling skills and humanities expertise will become critical competitive advantages as AI technology proliferates.
What's missing
The article does not address the perspective of independent or emerging artists who may lack the resources or negotiating power that Grimes possesses to monetize their voice through AI licensing. Additionally, there is limited discussion of the potential long-term economic impact on musicians whose work might be displaced by AI-generated alternatives.
How coverage differed
Fortune's coverage presents a balanced perspective featuring both Grimes' progressive embrace of AI and the music industry's protective stance, allowing both viewpoints equal weight. The article acknowledges legitimate concerns from artists and labels while highlighting potential benefits like therapeutic applications, avoiding a purely pro-AI or anti-AI framing.
What different sources said
- FortuneCenter
Grimes says AI can make music, but humans must still tell the story
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