Eros Innovation Announces £265 Million U.K. Slate with AI-Remastered Indian Films and Mythological Universe
Eros Innovation unveiled a £265 million ($355.2 million) commitment to the U.K., anchoring a 15-production slate that includes an AI remaster of Rajinikanth's 'Kochadaiiyaan,' a 'Tanu Weds Manu' sequel, and a new mythological cinematic universe called Eros Brahmand. The company is licensing its Large Cultural Model family—AI systems trained on 1.5 trillion rights-cleared tokens from Indian cinema—to a newly established U.K. operation. This represents a significant expansion of Eros's AI-driven content strategy and positions the U.K. as a hub for Indian film production and AI development.
Eros Innovation announced at London Tech Week a substantial investment in U.K.-based film and AI production, centered on its proprietary Large Cultural Model (LCM) family—domain-specific AI systems trained exclusively on Indian cinema data rather than general-purpose datasets. The slate includes 15 productions across three banners: Eros Remastered (featuring the AI-reimagined 'Kochadaiiyaan'), Eros Brahmand (a nine-film mythological cinematic universe), and Eros Universe (six franchise continuations including 'Tanu Weds Manu – The Next Chapter'). The LCM family, independently valued at $1.7 billion by OxValue.AI in association with the University of Oxford, draws from approximately 11,000 films and 100,000 characters. The investment covers AI music studios, animation production, microdrama development, and U.K.-based model training in partnership with British academic institutions. Two productions are confirmed to shoot in Britain in 2026, and the company frames this as establishing a 'sovereign-grade cultural artificial intelligence capability' rather than a traditional office investment.
What different sources said
- VarietyCenter
Rajinikanth’s ‘Kochadaiiyaan’ AI Remaster, ‘Tanu Weds Manu’ Sequel Lead Eros Innovation’s 15-Production, $355 Million U.K. Slate (EXCLUSIVE)
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