Art Directors Guild Criticizes Martin Scorsese's Promotion of AI Storyboarding Tool
The Art Directors Guild condemned Martin Scorsese for promoting Black Forest Labs' FLUX AI technology for storyboarding, arguing it threatens jobs held by union artists. Scorsese, an advisor to the company, appeared in an advertisement demonstrating the tool's ability to create visual sequences from written descriptions. The dispute reflects broader tensions between the entertainment industry and generative AI, as union membership has declined amid industry contraction.
The Art Directors Guild (ADG) issued a statement criticizing Oscar-winning director Martin Scorsese for endorsing Black Forest Labs' FLUX generative AI tool for storyboarding. In a promotional video, Scorsese demonstrated the technology while discussing how it helps communicate creative vision to cast and crew. The ADG argued that Scorsese's promotion advocates for job displacement, claiming the AI system performs work that rightfully belongs to union storyboard artists, concept artists, and production designers. The union emphasized that generative AI is built on work potentially stolen from artists and undermines the collaborative nature of filmmaking. The ADG's response comes amid significant challenges for the union, which saw membership decline from 3,492 in 2022 to 2,966 in 2025, partly due to entertainment industry contraction and the threat posed by AI technologies.
What's missing
The article does not include Scorsese's direct response to the ADG's criticism, though it notes The Hollywood Reporter reached out for comment. Additionally, specific details about Black Forest Labs' FLUX technology capabilities and pricing are not provided, nor is information about whether other major directors have endorsed or rejected similar AI tools.
What different sources said
- The Hollywood ReporterCenter
Art Directors Guild Claps Back at Martin Scorsese’s Promotion of AI Tool
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